Javia Shaw, co-founder of Know Jamaica Tours & Travels, a company operated alongside his parent, excitedly shared how the island is appealing to travelers and praised the tour company’s services, founded by his mother 20 years ago.
Shaw, who stood against a backdrop of breathtaking scenery of Jamaica at the 2026 New York Travel & Adventure Show at the Jacob Javits Center, on Jan. 24, certainly used his skills as the marketing and communications specialist to explain why, “Jamaica is a place where you can visit because of the rich culture and the long history that Jamaica has to offer,” he told Caribbean Life.
“When you visit Jamaica, you’re not just visiting an island, you’re visiting the people, you’re seeing what Jamaica really is. The food, the culture, the music. This is how you get to know Jamaica, that’s why we say, “Know Jamaica,” because we try to show people who visit Jamaica what Jamaica is all about,” said the enthusiastic young man.
“We do cultural tours while teaching tourists about the customs of Jamaica. We’re itinerary planners. We are a local Destination Management Company. We do private tours and airport transfers. We pick up tourists from the cruise ports or from any resort on the island, but the key thing is, we try to get people to learn about Jamaica, not just visit Jamaica. Don’t just stay on the resort or cruise ship, get off and explore. See Jamaica through the eyes of Jamaicans,” urged Shaw.
The company, which has been awarded TripAdvisor’s Certificate of Excellence for five consecutive years, offers thrilling adventure, laid back exploration, and flexible, safe tour options.
Conde Nast Traveler’s Choice Awards named Jamaica one of the world’s leading travel destinations. It was ranked among the “Top 10” Islands in 2025. This island nation, known for reggae music, jerk chicken, and beautiful sandy beaches, is historically popular with vacationers.
Know Jamaica Tours & Travels caters to every type of traveler. Whether they are seeking adrenaline-pumping activities, cultural immersion, or tranquil moments in nature, the company’s team of tour guides expertly curates tours for everyone.
From exploring hidden waterfalls and lush rain forests to experiencing vibrant local markets and historical sites, Know Jamaica Tours & Travels offers passionate, knowledgeable guides to ensure every tour is a journey to remember.
“We take you beyond the typical tourist spots, letting you discover the true magic of Jamaica,” said the website.
Safe, Reliable & Comfortable
“Getting around the island has never been easier! Our transportation services are designed to provide safe, reliable, and comfortable travel for all our guests. With a fleet of modern, air-conditioned vehicles and professional, courteous drivers, we offer convenient pick-up and drop-off from multiple locations across the island,” noted Shaw.
He shared that connecting with Know Jamaica Tours & Travels is very easy via all search engines. Tourists could also log on to www.knowJamaicatours.com knowjam@gmail.com Javia_s@yahoo.com, @knowjamaicatourz, for more information.
