A beloved neighborhood boutique in the heart of Little Guyana, Queens, New York, has entered a bold new era thanks to three women who once shopped its racks as teenagers.
Navita Sainchand, Natasha Persaud, and Nalini Kublall officially acquired Knockout Styles in March — a fashion mainstay in the community for over 40 years — ushering in a modern revamp grounded in culture, sisterhood, and a deep love for their neighborhood.
“We didn’t plan this,” said Sainchand. “But once we found out the owners were selling, we knew we couldn’t let it go. Knockout is part of our story.”
The trio of Guyanese descent grew up nearby, where Knockout was a fashion destination for generations of Caribbean-American women. From prom night to job interviews, the store has long played a central role in their milestones. Now, they’re paying that legacy forward — reimagining the shop as a boutique and a symbol of community ownership and pride.
Sainchand and Kublall joined forces with Natasha Persaud, who is no stranger to entrepreneurship. Persaud and her brother Danny are the driving force behind one of the neighborhood’s most popular restaurants, Tropical Isle Roti Shop, just next door to the boutique. Their successful business experience helped shape their vision for Knockout’s evolution.
Together with Kublall, they have transformed the once-traditional storefront into a vibrant, fashion-forward space featuring a sleek layout, bold accessories, expanded size offerings, and curated pieces that reflect how they dress today.
“We wanted the store to reflect us — what we love, how we shop, what we wear,” said Persaud. “But still, it’s at the price point people expect from Knockout. That part hasn’t changed.”
The store is now open seven days a week and caters to a multigenerational clientele. “We want moms and daughters to be able to shop here together,” said Kublall. “It’s a one-stop shop — outfit, bag, accessories — all in one place, and all affordable.”
Each woman brings a unique strength to the business, from fashion buying and merchandising to operations and digital strategy. Their synergy is key to their success. “There’s no ego here,” said Persaud. “We defer to each other’s strengths and trust the process.”
Their acquisition is also a powerful statement about representation and legacy in the business world. “It makes me proud,” said Sainchand. “Three Guyanese women owning a business in a place we call home. It’s a full circle.”
The business has been strong since the relaunch, but the goal isn’t just profit — it’s sustainability, legacy, and relevance.
“We’re not trying to make Knockout the store you used to shop at,” said Kublall. “We’re making it the store you still shop at — and love.”
Knockout Styles is at 119-01 Liberty Ave., Richmond Hill, NY 11419.
