Global dancehall icon Sean Paul has joined forces with renowned streetwear brand Crooks & Castles’ merch line, celebrating Sean Paul’s legacy and the international influence of dancehall culture.
“The capsule collection blends Sean Paul’s signature style with Crooks & Castles’ bold streetwear aesthetic,” Jamaican entertainment publicist Ronnie Tomlinson told Caribbean Life on Monday.
“The limited-edition pieces will feature custom graphics inspired by Sean Paul’s lyrics, Jamaican roots and his impact on global music and fashion over the past two decades,” the Brooklyn-based CEO of Destine Media, Inc. added.
Sean Paul said the collaboration is “more than just merch – it’s a movement.
“Crooks & Castles represents real culture, and, together, we’re honoring the global reach of dancehall and the lifestyle that comes with it,” he added. “The designs represent me, the fans, and where we come from.”
Tomlinson said the launch includes t-shirts and hoodies, which are available online and at select retail locations.
She said each item in the collection reflects Sean Paul’s “bold personality and high-energy sound, fused with Crooks & Castles’ signature rebellious edge.”
Crooks & Castles Creative Director Steven Nadler said: “Sean Paul is a cultural icon whose influence crosses borders and generations.
“We’re excited to bring something fresh to his fans and ours with a line that represents both music and streetwear in an authentic way,” he added.
The Sean Paul x Crooks & Castles merch line will be officially unveiled with a digital campaign and concert merch on Sean Paul’s upcoming tours.
