St. Lucian Olympic Champ Alfred launches jewellery line

Julien Alfred of Team Saint Lucia celebrates winning the gold medal during the Women’s 100m Final on day eight of the Olympic Games Paris 2024 at Stade de France on Aug. 3, 2024 in Paris, France.
Photo by Kevin Voigt/GettyImages

A new jewellery collection celebrating Olympic champion Julien Alfred has been unveiled, with proceeds set to support her charitable foundation. The line was inspired by Alfred’s gold medal-winning 100-metre performance at the Paris 2024 Olympics.

The line, “Julien Alfred Legacy Collection,” created by Fearless Jewellery founder Eleanor Prospere, was officially launched at a fundraising event for the Julien Alfred Foundation on Oct. 11. The foundation is dedicated to supporting the development of young athletes in St. Lucia

The collection features a unisex bracelet, earrings, and necklaces, each specially crafted to reflect the Olympic medal and incorporate symbols of St. Lucian national pride, including the national flag and the national flower.

“For St. Lucia, her win was a game-changer. She has put us on the map,” Prospere told the St. Lucia Times. “I wanted to create a piece of jewellery so everyone could share in her victory. “

After seeking approval from Alfred and her management team, Prospere financed and produced the collection independently, ensuring the collection authentically reflected the athlete’s values and achievements.

For Alfred, it represents more than just a fashion statement; it signifies the continuation of her commitment to community empowerment.

The launch coincides with establishing the athlete’s foundation, ensuring her legacy fuels the next generation of sporting talent—a legacy built on inspiration, opportunity, and national unity.