The International Cricket Council (ICC) and Google are collaborating to increase the visibility of women’s cricket worldwide.
The recent announcement is a landmark women’s-only global partnership. It will see the ICC utilize Google’s advanced technology and commitment to supporting women’s sports, improving fan engagement, and increasing accessibility.
The new partnership paves the way for generating further growth and visibility of women’s cricket. It comes at an exciting moment in the women’s game, with two major global events scheduled within the next year: the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka, and the ICC Women’s T20 World Cup 2026 in England and Wales.
Google will use its products, including Android, Google Gemini, Google Pay, and Google Pixel, to enhance the fan experience.
ICC chairman, Jay Shah, said the partnership was a testament to the ICC’s commitment to developing women’s cricket.
“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” he said. “By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.”
“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong,” Shekar Khosla, VP Marketing at Google India, said: “Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology.
“This alliance is not just about a single tournament; it’s about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.”
