Jadel: ‘Don’t Be Mistaken’

Trinidadian Soca Singer Jadel.
Photo by PlaybookMG/Marie Driven

Amid the vibrant crescendo of the soca scene, the unmistakable rhythm of Jadel’s artistic ascent takes center stage, as she prepares to unveil her latest masterpiece, the album “Don’t Be Mistaken.”

With a duo of singles already capturing hearts and playlists across streaming platforms, her tracks “Messy,” featuring the dynamic Karlie Redds, and “Addictive,” in harmony with the charismatic Charley Blacks, are on the cusp of becoming anthems of the genre.

“The latter’s magnetic pull is undeniable, verging on a million YouTube hits and counting,” Marie Driven, the Haitian-American managing partner at the Brooklyn-based entertainment promotion company, Playbook MG, told Caribbean Life on Tuesday.

She said Jadel’s pulse on New York’s electrifying energy was amplified last week through media appearances and high-profile meetings.

Among the Trinidadian’s engagements was a “significant sit-down” with “Bumbu,” the renowned rum brand from the storied cellars of Sovereign Brands.

“This family-owned purveyor of fine spirits champions a unique spirit of craftsmanship and innovation that resonates with Jadel’s musical philosophy,” Driven said. “This promising collaboration reflects an alignment of values and dreams — a melodic synergy poised to be chronicled in upcoming projects.”

She said Bumbu orchestrated a lyrical fusion within Jadel’s sound tapestry and offered their distinguished support for her media day — a celebration marking the much-anticipated April album release.

“Jadel, echoing Bumbu’s tale of heritage and quality, is set to serenade the soca industry with her compelling narrative, doused in creativity, vibrancy, and an indomitable zest for her craft,” Driven said.

“In this dance of collaboration and individual brilliance, the crescendos await, and Jadel’s name is predestined to echo as a synonym for soca allure and spirit,” she added.