Yemi Alade releases ‘Begging’ video

International Afro-Pop sensation, Yemi Alade.
International Afro-Pop sensation, Yemi Alade.
Haastrup Oluwaremilekun

Afrobeats Artist Yemi Alade addresses infidelity rumors in highly anticipated video for “Begging,” out now on Effyzzie Music Group.

The headline reads “Yemi Alade’s Fiancé Gets Side-Chick Pregnant.” Scrolling through her social media in new music video “Begging,” Yemi discovers the love of her life has been a little less than faithful.

She sings, “It’s not by force to fall in love again, I cannot stand the rain, I cannot take the pain.”

Produced by Chech da producer (Anikwenze Echezona Valentine), “Begging” hones in on Yemi’s melodic vocals over a highlife infused Afrobeat track, offering a soothing agent for the hearts of the betrayed.

No stranger to media headlines about her relationship, Yemi offered her thoughts on the complexities of love.

“Love has different meanings to different people, but it seems a lot of people have more talk and less action,” she said. “Love is an action word, so it’s important to find a love that gives in return as much as it takes.

“If you find love that isn’t meant for you, I’m begging you to do what’s best for you and find a love that you deserve and desire,” she added.

In July 2019, Yemi Alade was featured on “Don’t Jealous Me,” a track from Beyoncé’s compilation album “The Lion King: The Gift.”

She appeared on the track alongside Mr Eazi and Tekno. Rolling Stone magazine revealed that Yemi Alade also recorded a verse for an earlier version of “My Power.”

With four albums, one EP and hits such as “Johnny,” “Ferrari,” “Na Gode” and “Bum Bum” under her belt, and as one of the first females in the genre to hit over 100 million views on YouTube and over one million dedicated subscribers, Yemi Alade is the No 1 Afropop female artist on the African continent.

Beyond the studio, Yemi continues to make an impact in the entertainment world, donning titles such as composer, actress and producer.

She was a BET Awards 2015 and 2016 nominee for Best International Act Africa, a two-time nominee MOBO Awards for Best International Act 2014 and 2015, and winner MTV Africa Music Awards (MAMAs) for Best Female 2015 and 2016.

More from Around NYC