Chasen Hollancid: Promoting Caribbean events in the tri-state area

Originally from St. Lucia, Chasen Hollancid’s commitment to success stems from his desire to help others.

He worked at Hudson Valley Bank in Westchester County for close to nine years where he developed his financial and investment skills

Hollancid studied undergraduate and graduate commercial finance at Mercy College, where he also pursued a master’s degree in leadership.

He utilized his knowledge to help others through socio-economic articles and a financial website he started.

After a one-year stint as co-chair of the Westchester chapter of United-Way, Hollancid started The New St. Lucian group. The mission of the group was to unite young St. Lucians in the Diaspora.

In 2004, the group went on to produce the St. Lucia Expo in Brooklyn. The annual event was well attended by St. Lucian and New York politicians, and also received a New York City proclamation from then Councilwoman Yvette D. Clarke.

In 2005- 2006, Hollancid served as an informal advisor to St. Lucia’s former Prime Minister, the late Sir John Compton.

Their friendship led to the creation of the Brooklyn-based St. Lucia Honor Society. In 2006, the St. Lucia Honor Society honored Sir John Compton as its first and only recipient.

Later that year, Hollancid started his slow transition from banking to hospitality.

He joined Upscale Crowd Marketing Group, which later became The Upscale Group.

Under his leadership, the group has produced quality entertainment for young Caribbean professionals in the Tri-state area.

The group marketed some of the biggest Caribbean events in Roseland in New York and quickly built alliances with leading Caribbean personalities, such as with WBLS Dahved Levy, Power 105 DJ Norie and key Hot 97 personnel.

The group has become a staple in the New York entertainment community, producing many weekly and special events.


St. Lucia


Mercy College, Master in leadership


The Upscale Group, director

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