Independent labels are all the rage in a society where customization is king. Sure, the major players have impressive rosters, but the Indies tend to lend the special touch where they thrive in pockets of uniqueness or niche categories like genre-specific enterprises.
According to Sarah A. Freiseis, Special Projects Management with the Brooklyn-based entertainment publicity company, PlaybookMG, Ineffable Records is “one of the pioneers in the alternative reggae and dancehall space.”
Freiseis said Jamaican artists Konshens and Demarco are both signed to the Indie label and have been working on the rollout of their highly-anticipated albums.
“The latter (Demarco) recently dropped his debut album ‘Melody’ after a decade of having his body of work hemmed up in contractual obligations,” Freiseis said. “The former released his hot new project ‘Red Reign.’”
With the two albums dropping a few weeks apart from each other, she said Ineffable Records has been helping the two artists build momentum and visibility.
In 2020, Billboard ranked Ineffable Records second-highest in charting for reggae album sales, just behind giant Universal Music Group.
Freiseis said the California-based label has been growing at an impressive rate since launching a few years ago as an arm of Ineffable Music Group.
“The multifaceted music company takes a modern approach to the entertainment business by including several aspects of business management and artist development,” she said.
In addition to running the record label, Ineffable Music Group also owns and operates venues and festivals, Freiseis said.