Critically-acclaimed Jamaican recording artist Jada Kingdom continues to move with intention and on her own terms with the release of the official music video for “Still Searching,” a defining moment from one of her latest EPs Just A Girl In A Money Man’s World, according to Caribbean entertainment publicist Paul Thom of The Thom Brand.
“More than a visual, the release stands as a deliberate homage to Damian Marley, reworking the DNA of his 2001 classic through Jada’s lens of confidence, femininity, and control,” Thom told Caribbean Life on Monday, April 27, stating that the release follows a strong creative run.
Last month, he noted that Jada dropped New Religion, a four-track EP featuring Foggieraw, which explored “romance, desire, and emotional study from a more intimate lens.
“It marked a distinct lane from Just A Girl In A Money Man’s World, continuing her pattern of shifting perspectives while expanding her sonic and thematic range without losing her core voice,” he said.
Thom said that momentum has also carried into the live space, disclosing that Jada recently appeared at Barbados Reggae Weekend Festival, brought out by Dancehall Heavyweight Popcaan, and is set to perform at Citi Splash in London on May 25.
He said Just A Girl In A Money Man’s World has also earned widespread critical acclaim across Billboard, NME, Wonderland, Dancehall Mag, World Music Views, and more.
“Jada Kingdom is a carving out a sound that feels both global and entirely her own,” Thom said. “Shaped by the artists she grew up listening to and coming of age in the early 2000s with unlimited access to music from around the world, Jada draws inspiration across eras, cultures, and genres.
“Her music lives at the intersection of Dancehall, Pop, and R&B, while weaving in elements of Jazz, Trap, Reggae, and more, resulting in a genre-fluid style that resists easy categorization,” he added.
Rather than fitting neatly into a single lane, Thom said Jada is actively building something new, stating that her music reflects both her Jamaican roots and her global outlook, “striking a balance between innovation and connection.
“She releases records that speak to different moods and moments, from songs meant to be felt quietly, to high-energy tracks charged with attitude, to records designed to move crowds at Kingston’s most vibrant street parties,” he said.
“This versatility has allowed her to resonate both locally and internationally, even as she continues to challenge traditional expectations of what a Jamaican artist should sound like,” Thom added.
