International recording artist Tarrus Riley on Nov. 19 released his single, “Love Salute,” a contemporary take on Roots Reggae, with an infectious yet familiar baseline.
Appealing to younger audiences and traditional reggae fans, “Love Salute” is a heart-warming track with a powerful meaning, according to Brooklyn-based Jamaican entertainment publicist, Ronnie Tomlinson.
“Tarrus Riley’s consistent musical success in Reggae transcends across roots rock, soft rock and dancehall,” Tomlinson, chief executive officer of Destine Media, told Caribbean Life on Monday. “His ability to deliver a contemporary roots reggae track is a skill Kareem ‘Remus’ Burrell applauds of Tarrus Riley.”
“Tarrus is a musical genius, and it is always a joy and a seamless musical effort working with him,” Burrell said. “His knowledge of music allows the production process to flow easily across all genres beyond Reggae. To work with a vocalist who is aware of evolution in the genre and able to use his tool, his vocal where he sees fit is magic.”
In 2021, Riley continued the contemporary Roots Reggae messaging that he began in 2004 by encouraging everyone listening to “Love Salute,” Tomlinson said.
“Don’t wait until it’s too late to show the people who you love, that you love them,” Riley said. “Salute the ones you love; simple, Love Salute.”
Tomlinson said “Love Salute” is the second collaborative effort between the two second generation reggae royalty musicians.
“Both Tarrus and Kareem agree that the world needs to appreciate love in all forms and never take a person for granted,” she said. “’Love Salute’ arrives in time for the festive holiday season, which will bring family and loved ones together.”
Tomlinson said Riley’s history with reggae hits includes the chart-topping “She’s Royal” and “Lighter,” featuring Shenseea, as well as covers and ballads, which include hits like “Heartbreak Anniversary,” “Superman,” “Human Nature” and “Stay with You.”
“Fostering his signature sound, ‘Love Salute’ showcases the artists musicianship with the songs dub rootsy-Lover’s Rock vibe that adds a slight reggae feel,” Tomlinson said.