Burna Boy, Cardi B and Offset boost JA as number one location for music celebrities

Burna Boy performing in Kingston on Dec. 18, 2022
Burna Boy performing in Kingston on Dec. 18, 2022.
Peter Thomas, @bwoypedro

Jamaica’s Minister of Tourism Edmund Bartlett has lauded Nigerian International music star Burna Boy for a stellar performance, which attracted thousands of locals and visitors to the island’s capital, Kingston, on Dec. 18, 2022.

The Jamaica Tourist Board (JTB) said on Dec. 22 that “the heightening exposure of Jamaica brought by American Music stars Cardi B and Offset was also welcomed as the celebrity couple vacationed on the island recently to celebrate Offset’s birthday.” 

“I applaud African superstar Burna Boy for his fantastic performance at the National Stadium on the weekend, which was certainly a must-see event for many of our locals, and indeed visitors to the island, who flocked Kingston to attend this massive entertainment offering,” Bartlett said. “Likewise, having Cardi B and Offset here was another big plus too.

“Entertainment remains an important value-added product, which we will continue to utilize strategically within the tourism industry to enhance the sector’s growth,” he added. “In fact, it is one of the passion points of our visitors and one of the many reasons why persons travel to Jamaica yearly. 

“We, therefore, look forward to many more private-sector-led events in the near future, which will continue to positively impact our tourism sector and the many small and medium entrepreneurs who benefit from them,” the tourism minister continued. 

The GRAMMY-winning Burna Boy announced his “Love, Damini Summer 2022 Tour” shortly after his record-breaking, sold-out debut at Madison Square Garden. 

On Dec. 18, at the National Stadium in Kingston, Jamaica, the Caribbean portion of the tour came to an end with performances by Popcaan, Toni-Ann Singh, and Lila Ike, JTB said. 

“Jamaica continues to be the Caribbean’s celebrity playground, with recent visits from other musicians like rappers Cardi B and Offset. There are several others, global celebrities, who have vacationed or are currently vacationing quietly, and they are very appreciative of the relaxed non-paparazzi like Jamaican culture, thereby allowing them to vacation in peace. Villas are the priority, but we do have many who have or are currently staying at known luxury hotels, Airbnbs and even some all-inclusives,” said Delano Seiveright, Senior Advisor and Strategist in the Tourism Ministry. 

“On our part, we will continue to develop and promote our country around the world in order to encourage other major international celebrities to visit the island,” Seiveright added. 

According to recent projections, Jamaica will see its strongest winter travel season ever this year, with anticipated record arrivals of 950,000 stopover visitors and 524,000 cruise passengers respectively. 

JTB said this is the highest volume of visitors the country has ever experienced — nearly 1.5 million for the entire season. 

In tandem, JTB said Jamaica is expecting a boost this winter tourist season with US$1.4 billion in tourism earnings anticipated. 

A total of 1.3 million air seats have been secured for the period and a full recovery of cruise tourism is expected, JTB said.